Analytics. Error Tracking. CRM. One platform. Zero config. Free.
Free forever · No credit card · 5-minute setup
10M+
events tracked
500+
sites monitored
99.9%
uptime
6
SDKs
$ npx gurulu install
Installing gurulu SDK...
Adding script to <head>...
✓ Tracking active — 0 → events flowing
One platform replaces your entire analytics stack.
37+ features across 6 categories
Real-time metrics, multi-touch attribution, and deep behavioral analysis.
Real-time Dashboard
7+ KPI signals with live SSE streaming and comparative periods.
8 Attribution Models
Last-click, first-click, linear, time-decay, Markov, Shapley, data-driven, and more.
Revenue Analytics & LTV
Lifetime value prediction, revenue tracking, and cohort-based monetization insights.
Funnel Builder
Visual funnel creation with AI-discovered goals and automatic drop-off analysis.
User Journey Mapping
Flow graph visualization of user paths with session-level drill-down.
Heatmaps
Click, scroll, and movement heatmaps to understand user interaction patterns.
Web Vitals Tracking
Core Web Vitals (LCP, FID, CLS) monitoring with performance scoring.
Cross-platform identity resolution with behavioral segmentation.
Cross-platform Identity
6 claim types unify users across devices, sessions, and platforms.
Cross-site Federation
Federate user identities across multiple properties you own.
Behavioral Archetypes
AI-generated user segments based on behavior patterns and engagement.
Churn Prediction
Risk scoring and early warning signals for at-risk users.
Audience Builder
Build segments with 10+ activation destinations for ad platforms and CRMs.
Autonomous analytics that discover insights before you ask.
Natural Language Analytics
Ask questions in plain English and get instant answers from your data.
AI Event Discovery
Automatically discover and classify events from your codebase.
Anomaly Detection
Monitors 7+ metrics and alerts you when something looks off.
Conversion Propensity
Score users by their likelihood to convert based on behavioral signals.
Weekly Insights Reports
Automated AI-generated reports delivered to your inbox every week.
SDKs, CLI, APIs, and AI-native tooling for modern workflows.
6 SDKs
Web, iOS, Android, React Native, Flutter, and Node.js — all typed.
Event Catalog
Canonical event definitions with typed helpers and 3-tier classification.
CLI Tool
CI/CD integration, event verification, and deployment management.
MCP Server
Native integration with Claude and Cursor for AI-assisted analytics.
Webhook & API-first
REST API with typed endpoints and real-time webhook delivery.
Connect your ad platforms, CRMs, and data warehouses.
Ad Platforms
Google, Meta, TikTok, X — server-side CAPI for accurate attribution.
CRM Integrations
HubSpot, Salesforce, Mailchimp, Klaviyo, and more out of the box.
Data Warehouses
Export to BigQuery and Snowflake with scheduled sync.
CDC Sources
Postgres and MySQL change data capture for real-time data ingestion.
Built for GDPR/KVKK from day one. No compromises.
GDPR/KVKK Compliant
Full compliance by design, not as an afterthought. DPA available.
4-level Consent
Granular consent management: necessary, functional, analytics, marketing.
Pseudonymized Graph
Identity graph with built-in pseudonymization for privacy-safe resolution.
Data Residency
EU-hosted infrastructure with configurable data residency controls.
$ npx @gurulu/cli init
✓ Framework detected: Next.js 14
✓ 8 events discovered
✓ 2 funnels configured
✓ Tracking live in 47 seconds
One-line installation
Add a single script tag or run npx — tracking starts instantly.
AI-powered event discovery
Automatically detects and classifies events from your codebase.
Type-safe SDK with 18 canonical events
Fully typed helpers for every event in your analytics catalog.
MCP server for Claude & Cursor
Query your analytics data directly from your AI coding assistant.
PostHog → Gurulu
No self-hosting, AI-native
Mixpanel → Gurulu
No event caps, free forever
GA4 → Gurulu
Privacy-first, no sampling
Sentry → Gurulu
Analytics + errors in one
| Feature | Gurulu | GA4 | Mixpanel | PostHog |
|---|---|---|---|---|
| Price | Free | Free* | $28/mo | $0–450 |
| Events | Unlimited | Limited | 20M | 1M free |
| Identity | 6 claims | Basic | Basic | Basic |
| Attribution | 8 models | 3 models | None | None |
| AI Insights | ✓ | ✗ | ✗ | ✗ |
| Mobile SDKs | 4 | 2 | 2 | 1 |
Add one line
<script src="https://gurulu.io/t.js" defer />
Data flows instantly
$ gurulu status
✓ 127 events received
AI does the rest
i Discovery complete
✓ 12 goals, 3 funnels found
Seriously. The whole platform. $0.
Paid plans coming later. Early adopters get special pricing.
No credit card required · Setup in under 5 minutes