Introducing Gurulu: The Free Analytics Platform That Does Everything
April 10, 2026 · Gurulu Team
We built Gurulu because we were tired of choosing between analytics tools. You need Mixpanel for product analytics, Sentry for error tracking, HubSpot for CRM, and a data warehouse to stitch it all together. That is four vendors, four billing cycles, and four integration headaches.
Today we are launching Gurulu: a single platform that replaces all of them. Add one script tag to your site and you get unlimited analytics events, real-time dashboards, AI-powered insights, error tracking, a built-in CRM, and nine attribution models -- all for free.
Why Free?
Most analytics tools charge per event or per monthly tracked user. That forces you to sample data, skip tracking on low-traffic pages, or constantly worry about overages. We think that is backwards. Analytics should capture everything so you can ask any question later.
During our MVP phase, Gurulu is completely free with no event caps, no seat limits, and no feature gates. Early adopters will receive preferential pricing when paid plans eventually launch, but the generous free tier will remain permanent.
What You Get
Zero-config setup. A single script tag auto-discovers your conversion goals, builds funnels, and starts tracking errors. No manual event taxonomy required.
AI-native analytics. Ask questions in plain English. Gurulu translates natural language into queries and returns visual answers, anomaly alerts, and auto-discovered insights.
Identity resolution. Cross-device and cross-session stitching with canonical profiles. Know your users across anonymous and authenticated states.
Built-in CRM. Every visitor becomes a contact with a full event timeline, segmentation, and integration hooks for your existing tools.
Developer-first. CLI, MCP server, REST API, and 11+ integrations. Gurulu fits into your workflow, not the other way around.
Get Started
Sign up at gurulu.io, add the script tag, and you will see data flowing within 30 seconds. No credit card, no sales call, no configuration wizards. Just analytics that works.