Comparison
Gurulu vs Matomo
Cloud-hosted, no maintenance, AI-powered
Analytics
| Feature | Gurulu | Matomo |
|---|---|---|
| Unlimited Events | ✓ | ✓ (self-host) |
| Funnels | ✓ | ✓ (plugin) |
| Attribution (9 models) | ✓ | ✓ (plugin) |
| Real-time | ✓ | ✓ |
| Cohorts | ✓ | ✓ |
Error Tracking
| Feature | Gurulu | Matomo |
|---|---|---|
| JS Error Capture | ✓ | ✗ |
| Source Maps | ✓ | ✗ |
| Error Grouping | ✓ | ✗ |
| Alerts | ✓ | ✗ |
| Mobile Crashes | Planned | ✗ |
CRM / People
| Feature | Gurulu | Matomo |
|---|---|---|
| Contact Profiles | ✓ | ✗ |
| Segmentation | ✓ | ✓ |
| Identity Resolution | ✓ | Basic |
| Integrations (11+) | ✓ | Limited |
AI
| Feature | Gurulu | Matomo |
|---|---|---|
| Natural Language Queries | ✓ | ✗ |
| Anomaly Detection | ✓ | ✗ |
| Auto-discovery | ✓ | ✗ |
| AI Insights | ✓ | ✗ |
Developer Experience
| Feature | Gurulu | Matomo |
|---|---|---|
| CLI | ✓ | ✗ |
| MCP Server | ✓ | ✗ |
| REST API | ✓ | ✓ |
| Mobile SDKs | Planned | ✓ |
| Auto-setup (1 tag) | ✓ | ✗ |
Pricing
| Feature | Gurulu | Matomo |
|---|---|---|
| Free Tier | Unlimited | Self-host free |
| Event Limits | None | None (self-host) |
| Seat Limits | None | None (self-host) |
Where Gurulu Wins
- +Managed cloud, zero maintenance
- +Built-in error tracking and CRM
- +AI natural language queries
- +Modern UI
- +No plugin marketplace needed
Where Matomo Wins
- +Full data ownership on-premise
- +GDPR compliance track record
- +Mature plugin ecosystem
- +Google Analytics migration tools