Your metrics are lying to you. Want to see?
Inflated clicks, double-counted conversions, revenue no one can claim... Gurulu shows the truth behind every number: who, from where, did it really convert. Hosted in Europe, consent-first.
Free forever to start · Hosted in Europe · no card
Four things you need to trust your numbers
All on in every account. No add-ons, no locks, no surprises.
Know who they really are
Matches the same user across devices and sessions correctly — it won't quietly merge the wrong people and skew your reports. Every match is explained and reversible when needed.
Your events never break silently
Every event you track is bound to a rule. If someone changes the code and breaks the data, it's caught before it ships. No more 'why is this number weird?' fire drills.
Be the first to know when tracking breaks
Automatically catches broken or missing events before your dashboards start lying. No more making decisions on wrong numbers for weeks.
Credit revenue to the right channel
See which channel actually drives conversions with your own rules, models side by side. Every number is traceable to its source — no black box.
Five jobs, five tools — never blurred
Most tools hide everything behind a single script, then your data turns to soup. Gurulu deliberately separates watching, tagging, verifying, writing rules and acting — your data stays clean.
01 · Script
Watch
One line on your page. Auto-captures user actions — it doesn't make up numbers.
02 · Playground
Tag
Mark what matters with a click-to-select visual tool. No code, no broken data.
03 · SDK
Verify
Real sales, refunds, signups — verified from your server. Numbers you can trust, not faked in the browser.
04 · Agent · CLI · MCP
Automate
Even your AI assistant follows the rules — it can't invent random event names, your data standard holds.
05 · Activation
Act
Popups, tours, personalization — publish from the dashboard, the SDK renders. Not observation, action.
Why Gurulu?
Keep your current tools
No need to rip anything out. Gurulu adds a truth layer beneath the tools you already use — no migration, no risk.
Your data stays in Europe
Hosted in Germany, no data transfer to the US. We take the GDPR headache off your back.
Your rules are yours
SDKs are open, the engine is closed. The rules you define and your data can't be copied — they're protected.
Actually free
The starter tier is free forever — it doesn't shut off when a trial ends. No card, no surprise downgrade.
Don't replace your stack, build on it
Send the same data to your existing tools too. Gurulu fixes identity, verifies events, credits revenue to the right channel — everything else keeps working as is.
| What you get | Gurulu | Typical tools |
|---|---|---|
| The truth behind the number (who, from where, is it right) | Yes | No |
| Hosted in Europe by default | Yes | Partial |
| Sits alongside, doesn't replace | Yes | No |
| Free forever to start | Yes | Partial |
Free + Pay-as-you-go. The rest is noise.
All features on in both. Free is really free — we don't gate it, and it never expires. The paid plan is pure pay-as-you-go — no surprise bills.
Free
Founders, pilots and side projects — all features on.
- 2M events + 5K replays / month
- All features on, no locks
- Hosted in Europe · no card
Pay-as-you-go
Growing products — build your own plan, pay for what you use.
- Pay only above the free tier
- Transparent unit pricing, no hidden line items
- Self-serve — no sales call
Ready to see the truth behind your numbers?
No password, just a magic link. Live before your coffee's cold.
We'll email you a login link. No spam, ever.