M43 · Affiliate Program

Affiliate program

Earn recurring commission on customers you refer. Transparent rules, honest math, payouts via Stripe with no middleman.

Commission structure

Graduated — the bigger you grow, the higher the rate

As cumulative referred MRR grows, your commission percentage steps up. All tiers come with 12 months of recurring.

Tier
Cumulative referred MRR
Commission
Note
Tier 1
$0 – $1,000 MRR
20%
Entry slice for your first referrals.
Tier 2
$1,000 – $10,000 MRR
25%
Mid slice once you have a stable portfolio.
Tier 3
$10,000+ MRR
30%
Pro partner — the top tier.

Partner workflow

Onboard in 6 steps

From apply to first payout — transparent, minimal paperwork, Stripe handles money.

  1. 01

    Apply

    /app/affiliate/partners/me or signup → status 'pending'. Quick profile + why you want to partner.

  2. 02

    Team review

    Gurulu team does a short review (audience fit, spam check) → moves you to 'active'.

  3. 03

    Stripe Connect onboarding

    Stripe Connect Express → KYC + IBAN + (US) 1099 tax form. Takes 5 minutes, Stripe manages it.

  4. 04

    Grab your referral link

    Unique slug link: gurulu.io/?ref=SLUG. Copy from dashboard, share in one tap.

  5. 05

    Share + win customers

    Blog, Twitter, Discord — share the link. When a customer pays, the conversion goes 'confirmed'.

  6. 06

    Monthly payout

    On the 1st of every month, accrued commission is transferred via Stripe Connect. Minimum $50 balance.

Cookie tracking

30-day attribution window

Clicking a referral link sets a 30-day TTL cookie. SameSite=Lax, Secure, first-party.

How it works

When a customer clicks your link, the gurulu_ref cookie is set. If they pay within 30 days, you get attribution. If the cookie is cleared, it's lost — no last-click rescue.

Set-Cookie: gurulu_ref=SLUG; Max-Age=2592000; SameSite=Lax; Secure; Path=/

Conversion timing

Pending → confirmed → refunded

A conversion passes through 3 states. Commission only accrues at confirmed; refund triggers a clawback.

Pending

The customer signed up but hasn't moved to paid (trial). The conversion is recorded but commission doesn't accrue yet.

Confirmed

First paid invoice landed → conversion confirmed. Commission starts accruing; the 12-month recurring counter begins.

Refunded / clawback

Customer got a refund → conversion 'refunded'. Previously paid commission is clawed back (deducted from next payout).

Recurring window

12-month cap + churn-stop

Hard cap at 12 months; stops early if the customer cancels.

12-month auto-cap

Commission ends 12 months after the first confirmed conversion. Month 13 onward you don't earn even if the customer keeps paying.

Churn = stop

If the customer cancels, commission stops that month. If they re-subscribe within the window, commission resumes for the remaining months.

FAQ

Frequent questions

Tax form, min payout, refund, multi-currency — the usual partner questions.

Do I need a tax form?

US-based partners need a 1099 tax form (Stripe Connect Express collects it automatically). EU/UK partners use W-8BEN. Elsewhere (Turkey included), Stripe's local form requirements apply.

What's the minimum payout?

$50. Anything below rolls into the next month. If you're still under min at the 12-month mark, Stripe's default minimum applies.

What if a customer churns at month 6?

Commission stops that month — no payout for the remaining 6. If they come back at month 9, you get the remaining 3 months.

How does refund clawback work?

On refund, previously paid commission is clawed back at the refund date. It's deducted from the next payout; if negative, it carries to the following month.

Multi-currency support?

Customers can pay in TRY/EUR/USD; partner payout is in a Stripe Connect-supported currency (usually USD/EUR). FX uses Stripe's daily rate.

Can I self-refer?

No. Signing up on your own workspace with your own link counts as self-referral and is rejected. Fraud detection uses workspace + payment fingerprint.

Related pages

Read next

Check pricing, look at destinations, watch a partner workspace digest.

Affiliate Program — Gurulu Docs